Top 5 Beauty Retail Apps on Android in Turkey: Q1 2025 Performance

In the first quarter of 2025, the top beauty retail applications on the Android platform in Turkey experienced varied performance in terms of downloads and active users. Here's a closer look at how these apps fared, based on data from Sensor Tower.

Gratis - Kozmetik & Makyaj saw a notable increase in downloads, starting at around 26K in early January and peaking at over 54K in mid-February. However, downloads tapered off towards the end of March, settling at approximately 34K. The app also maintained a strong user base, with active users rising from 1.04M to a peak of 1.37M before ending the quarter at 1.27M.

Watsons: Kozmetik ve Alışveriş had stable download numbers, ranging from 21K to 31K throughout the quarter. Active users showed a slight volatility, starting at 522K, peaking at 563K in early March, and finishing at 522K.

Kiko Milano: Makyaj & Kozmetik experienced fluctuating download numbers, with a significant spike to 16K in early March before dropping to about 1.4K by the end of the quarter. Active users increased from 28K to a high of 43K mid-March, closing at 29K.

Sephora - Make-up, Beauty saw a moderate increase in downloads, starting at 6K and reaching a peak of 9K by the end of March. Active user numbers grew steadily, beginning at 89K and reaching 106K by the quarter's end.

Finally, Flormar | Makyaj ve Kozmetik had lower download figures compared to its peers, with numbers fluctuating between 2K and 3K. Active users initially increased to 13K in early February but saw a decline to 5K before recovering to 8K by the end of March.

For more detailed insights and data, visit Sensor Tower.